Making your product a success

Success 2.jpgIs your company customer centric, innovation centric, product centric?  Or a balanced combination of all? According to defi Chief Product Officer Kartheek Veeravalli, immaterial of industry or product these three concentrations are what make a company and its product successful.

First, says Kartheek, is the ability to understand the needs of your customers (being customer centric). It’s crucial for  a company to create a culture of open communication, where the company's team communicates regularly with customers and values their feedback.

The innovation that makes your product superior to your competitors (being innovation centric) is second. This is something most companies do naturally in the early stages of development, but tend to lose as they grow and veer more toward stability and scalability.

And third is product vision (being product centric). There may be tons of features you want to build into your product. But first you must set out to understand what the industry wants in order to prioritize these features.

Finding a balance between the these three is a challenge, but well worth the effort to create a great product that will keep clients coming back for more.

Read Kartheek's complete LinkedIn article here.

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About defi SOLUTIONS

defi SOLUTIONS provides the only leading edge, browser-based loan origination system (LOS) platform that is completely configurable by lenders. The defi loan software system allows lenders to manage the application lifecycle and receive analytics from a single, highly flexible platform. defi SOLUTIONS services are affordable, scalable and easily changed with market demands. For more information, go to, or